A new year. A new perspective.

Ok. I'll be the first to admit that I've let my blog slip over the last year or so. I was fired up at first but then I didn't think it was getting me anywhere and that blogs weren't important. However, many things have now come to pass that are making me think otherwise. Thus, I am promising a weekly update of my career for, what I hope will continue for, the rest of my career.

I recently accepted a position at Queens University Campus Bookstore. This means, after 10 years, I will be leaving Ottawa. I am very nervous as I feel I understand the design/advertising industry in Ottawa and I am not sure if that same understanding will translate. Fortunately, I am not going to be working in design or advertising; at least not in a primary capacity. I will be a digital marketer. Confused? So was I. I had to do some research and, quite frankly, I was shocked at how much digital marketing entailed.

I thought the usual 'advertising avenues' would suffice; Google AdWords, Facebook Marketing, email newsletter and we're done. I couldn't have shot lower if I tried.

I bought a copy of Strategy Magazine. I will definitely be subscribing. I also read "Everything I know about marketing I learned from Google" by Aaron Goldman. I am currently reading "The new Rules of Marketing & PR" by David Meerman Scott. These books are opening my eyes and blowing my mind.

I now have big plans that will involve a lot of work. I am excited about how success will be gauged with actual response. I am going into this job with little experience in marketing and public relations. However, when I'm done I'm hoping to emerge with a shiny new addition to my resume; "Andrew Sutton – Advertising, Graphic Design, Marketing & PR". Won't it be wonderful.

A couple more Mission pieces!

I had found these in an old "portfolio" folder and thought I'd post them for good measure.

Jedi vs. Hobbits

Six months ago I started a podcast. 'Jedi vs. Hobbiits' has a simple wordmark and in trying to create a real logo I ended up laying out an illustration. I'm not quite sure how it could be a logo. But it will make some darn good posters–Which I will, of course, upload for all to see. ;)

Diamond Development International – 2009 Annual Report

This work is some of my favourite to date. The original design for the cover was a little more dynamic but I am still pleased with the straight-edge look and feel we landed on. Producing documents in French and English is always difficult to have both projects completed with the same visual standard but I believe I was very successful.

The difference in control...

This is the 2007 Annual Report I designed for the Ottawa Mission. I love the cover. I designed the cover and the client loved it. They did not feel the need to direct the art before the onset. They let me choose the pictures and only gave me the simplest of criteria regarding logo, date, etc.



Then, on the other hand, there is the 2008 Annual Report. I don't think it fails necessarily as a design solution. However, everything was directed. From the colours to the photos and the necessary inclusion of a quote. I struggled with a different person than the previous year to create a forced creative solution. I lost the client the following year and was exceptionally disappointed. :(

One of my favourite projects!

I honestly didn't know what to do here. The client handed me the copy and it was a page and a half of bulleted points. I decided that it would look best as an advertorial, wrote the copy, shot the photos and laid out the flyer. The client was thrilled and I breathed a sigh of relief!

Concepts on your marks!

Another concept! This one is mostly about small business loans. Not money, although they're a bank, and not people, although they deal specifically with people year round. They wanted this concept to be about business growth.