Friday, December 10, 2010
Friday, December 3, 2010
Jedi vs. Hobbits
Diamond Development International – 2009 Annual Report
This work is some of my favourite to date. The original design for the cover was a little more dynamic but I am still pleased with the straight-edge look and feel we landed on. Producing documents in French and English is always difficult to have both projects completed with the same visual standard but I believe I was very successful.
Monday, November 29, 2010
The difference in control...
This is the 2007 Annual Report I designed for the Ottawa Mission. I love the cover. I designed the cover and the client loved it. They did not feel the need to direct the art before the onset. They let me choose the pictures and only gave me the simplest of criteria regarding logo, date, etc.
Then, on the other hand, there is the 2008 Annual Report. I don't think it fails necessarily as a design solution. However, everything was directed. From the colours to the photos and the necessary inclusion of a quote. I struggled with a different person than the previous year to create a forced creative solution. I lost the client the following year and was exceptionally disappointed. :(
Then, on the other hand, there is the 2008 Annual Report. I don't think it fails necessarily as a design solution. However, everything was directed. From the colours to the photos and the necessary inclusion of a quote. I struggled with a different person than the previous year to create a forced creative solution. I lost the client the following year and was exceptionally disappointed. :(
Tuesday, September 21, 2010
One of my favourite projects!
Concepts on your marks!
Wednesday, July 7, 2010
Tuesday, July 6, 2010
The Ottawa Mission – 2008 Annual Report... again.
This job was a challenge.
The client provided a lo-res photo for the cover. It was what they wanted and so I worked with what I had. They asked for a lot of content; each spread being the same layout. They asked for the interior spread to include : 1 large photo, 1 bible verse, 1 testimonial with headshot (lo-res), 1 'Reasons to Hope' section with stats on mission activities, and the main article.
Did I mention the size was a reduced size? 8.5 x 5.5.
The Ottawa Mission was thrilled with the result and I am proud of it because it was a lot of work to jam it all in there! :)
Fox & Feather
Wednesday, May 5, 2010
Ottawa Regional Cancer Foundation Brochure
Tuesday, April 6, 2010
A client that doesn't come back anymore...
Wednesday, March 31, 2010
For the sake of a second post in March...
Monday, March 29, 2010
Another amazing (in my opinion) reject
Tuesday, February 2, 2010
PIPSC Gala Logo – Ryan/Smith Creative
Monday, February 1, 2010
Blue Nile Ethiopian Restaurant – Ryan/Smith Creative
This project defines a truth in our industry.
If you go to the website and read the copy it will take you about three seconds to find 5 typos. There are hundreds. Of course R/S offered to check for spelling, grammatical and punctuation errors but the client refused to pay extra for our keen eyes. So, as it stands, one of my only designs for web is riddled with misspellings, poor grammar and punctuation.
Friday, January 29, 2010
HMIRC Concept – Ryan/Smith Creative
This is a concept I did for Hazardous Materials Information Review Commission's 25th Anniversary Annual Report under the art direction of Charlie Smith, Art Director/Owner.
This is one of my absolute favourite designs. The concept was a timeline with 25 years of accomplishments, events, and successes starting with WHMIS. The flowing water symbolizes constant movement forward into the future. I also like how the 4/4 cover switches to a 2 colour interior. This concept was never chosen. Bits and pieces of it were merged with bits and pieces of other competing concepts. Clients will be clients.
My first project of 2010 and me, a total fish out of water.
Diamond Development Initiative, a company dedicated to improving the work conditions and lives of artisanal diamond miners in Africa, approached me at the beginning of January with an inquiry. They needed 20 illustrations portraying 20 different scenes, and they needed them "yesterday". They asked if I could help them find an illustrator. Knowing very few people that would be kind to a client in their circumstances I offered to undertake the project myself. I sent them some samples of pencil sketches from my sketchbooks. They liked my style, we agreed on a price and I was off to the races.
Given more time I think it's fair to say that there would have been noticeable improvements to line quality and I would have shaded the colour. However, 20 illustrations completed in 60 hours is no small feat.
Best job of 2009.
Sometimes family and business don't mix. I'd argue that that depends on your family.
This project was a common-look-and-feel for a suite of parts for my brother, Mike Sutton, to brand himself as a Kingston-area realtor.
Being brothers you might think that it was hard for us to keep our opinions to ourselves and that this might disrupt the creative process, but you would be wrong. I was determined to give him exactly what he wanted and he was determined to give me absolute creative license. Our only hindrance was the confines of the real-estate industry's legal necessities when it comes to marketing.
Thanks Mike for a fun project and a great end-product.
Every journey starts with a first step.
I am hoping to post all the work I do that I'm proud of here.
I think it will work well because some pieces I do for Ryan/Smith Creative on Bank Street or iBrand Promotions on Cooper, while others, I do for myself through g33k. I think it's important to be up front about these things because clients and creative directors influence heavily what a piece of work ends up looking like. :)
This is also the beginning of a re-branding. As I do not believe that I can sum up my creative style or personality with a single word, however candid, like KaBoom, Xquisit, Fuel, or Xactly, I've opted to use my initials. The business name I will register will be ADS Creative.
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